Cookie Policy
Learn about how Supermacs uses cookies to enhance your browsing experience and improve our services.
1. Introduction
This Cookie Policy explains what cookies are, how Supermacs ("we", "us", or "our") uses cookies on our website supermaxs.com (the "Website"), and your choices regarding cookies. This policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal information.
By continuing to use our Website, you consent to our use of cookies as described in this policy. If you do not agree with our use of cookies, you should adjust your browser settings or refrain from using our Website.
2. What Are Cookies
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide information to website owners, and enhance user experience.
Cookies contain information that is transferred to your device's hard drive. They allow us to recognize your device and store some information about your preferences or past actions on our website.
Types of Cookies by Duration:
- Session Cookies: These are temporary cookies that remain on your device until you close your browser. They help us track your movement from page to page during a single browsing session.
- Persistent Cookies: These remain on your device for a predetermined period or until you manually delete them. They remember your preferences and actions across multiple browsing sessions.
Types of Cookies by Origin:
- First-Party Cookies: These are set by our website directly and can only be read by our website.
- Third-Party Cookies: These are set by external services that we use on our website, such as analytics providers or advertising networks.
3. Why We Use Cookies
We use cookies for several important purposes to enhance your experience on our website:
- Essential Website Functionality: To enable core features like user authentication, security, and basic website operations
- Performance Improvement: To analyze how visitors use our website and identify areas for improvement
- User Experience Personalization: To remember your preferences, language settings, and location for delivery estimates
- Analytics and Statistics: To understand visitor behavior and improve our content and services
- Marketing and Advertising: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns
- Food Service Specific Functions: To remember your order preferences, maintain shopping cart contents, and provide location-based services for delivery estimation
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and authentication. The website cannot function properly without these cookies.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| PHPSESSID | Supermacs | Maintains user session state | Session | Browser session |
| csrf_token | Supermacs | Security protection against CSRF attacks | Session | Browser session |
| cookieConsent | Supermacs | Stores your cookie preferences | Persistent | 1 year |
| cart_items | Supermacs | Maintains shopping cart contents | Persistent | 7 days |
| user_location | Supermacs | Stores location for delivery estimation | Persistent | 30 days |
4.2 Performance/Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | Persistent | 2 years |
| _gid | Google Analytics | Distinguishes unique users | Persistent | 24 hours |
| _gat | Google Analytics | Throttles request rate | Persistent | 1 minute |
| _ga_XXXXXXXXXX | Google Analytics 4 | Contains campaign, session, and traffic source data | Persistent | 2 years |
4.3 Functionality Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| language_preference | Supermacs | Stores user's language preference | Persistent | 1 year |
| region_setting | Supermacs | Remembers user's region/location preference | Persistent | 6 months |
| menu_preferences | Supermacs | Stores dietary preferences and favorite items | Persistent | 3 months |
| ui_theme | Supermacs | Remembers user interface customization | Persistent | 1 year |
4.4 Targeting/Marketing Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _fbp | Facebook browser pixel for conversion tracking | Persistent | 3 months | |
| _fbc | Facebook click identifier for ad attribution | Persistent | 2 years | |
| fr | Ad delivery and measurement | Persistent | 3 months | |
| IDE | Advertising targeting and measurement | Persistent | 1 year |
5. Third-Party Cookies
We use services from third-party companies that may place cookies on your device when you visit our website. We do not control these cookies, and they are subject to the privacy policies of their respective providers.
Third-Party Services We Use:
- Google Analytics: For website analytics and performance measurement.
Privacy Policy: https://policies.google.com/privacy - Facebook: For social media integration and advertising.
Privacy Policy: https://www.facebook.com/privacy/policy - Google Ads: For advertising and remarketing campaigns.
Privacy Policy: https://policies.google.com/privacy
6. Cookie Duration
Different cookies have different lifespans. The duration depends on the purpose of the cookie and your browser settings.
| Cookie Category | Typical Duration | Description |
|---|---|---|
| Session Cookies | Until browser closes | Automatically deleted when you close your browser |
| Security Cookies | 1-30 days | Short-term storage for security purposes |
| Preference Cookies | 3 months - 1 year | Remember your settings and preferences |
| Analytics Cookies | 1 day - 2 years | Track website usage patterns over time |
| Marketing Cookies | 1-12 months | Track advertising effectiveness and user interests |
7. How to Manage Cookies
You have several options for managing cookies on your device. You can control cookies through your browser settings, use our cookie consent tool, or opt out of specific services.
7.1 Browser Settings
All modern browsers allow you to control cookie settings. Here are instructions for popular browsers:
Google Chrome
- Click the menu button (three dots) in the top-right corner
- Select "Settings"
- Click "Privacy and security" in the left sidebar
- Select "Cookies and other site data"
- Choose your preferred cookie settings
- To block all cookies, select "Block all cookies"
Mozilla Firefox
- Click the menu button (three lines) in the top-right corner
- Select "Settings"
- Click "Privacy & Security" in the left panel
- Under "Cookies and Site Data", click "Manage Data"
- You can remove individual cookies or all cookies
- Adjust tracking protection settings as needed
Safari
- Go to Safari menu and select "Preferences"
- Click on the "Privacy" tab
- Under "Cookies and website data", choose your preference
- Select "Block all cookies" to disable all cookies
- Click "Manage Website Data" to remove specific cookies
Microsoft Edge
- Click the menu button (three dots) in the top-right corner
- Select "Settings"
- Click "Cookies and site permissions" in the left sidebar
- Select "Cookies and site data"
- Toggle "Allow sites to save and read cookie data" on or off
- Add sites to "Block" list to prevent cookies from specific sites
7.2 Opt-Out Links
You can opt out of certain cookies and tracking through these services:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Facebook: Facebook Ad Preferences
- Google Ads: Google Ads Settings
- Digital Advertising Alliance: DAA Opt-Out
7.3 Our Cookie Consent Tool
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences for different types of cookies
You can change your cookie preferences at any time by accessing our cookie settings through the footer of any page on our website.
8. Consequences of Disabling Cookies
While you have the right to disable cookies, doing so may affect your experience on our website. Here's what may not work properly:
- Shopping Cart: Items may not stay in your cart between sessions
- User Preferences: Language, location, and other preferences won't be remembered
- Login Status: You may need to log in repeatedly during your visit
- Delivery Estimation: Location-based delivery time estimates may not be available
- Order History: Previous order information may not be accessible
- Personalized Content: Menu recommendations and promotions may not be tailored to your preferences
- Website Performance: Some features may load slower or not function correctly
9. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting that they do not track user activity. Currently, there is no universal standard for how websites should respond to DNT signals.
At this time, our website does not respond to DNT browser signals. However, you can control cookie settings through our cookie consent tool and your browser settings as described above. We respect your privacy choices and provide clear options for managing your data preferences.
10. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
- Update the "Last Updated" date at the bottom of this policy
- Post the updated policy on our website
- Notify users of significant changes through our website banner or email (if we have your email address)
- For material changes, request renewed consent through our cookie consent tool
We encourage you to review this policy periodically to stay informed about how we use cookies and protect your privacy.
Questions About Our Cookie Policy?
If you have any questions or concerns about this Cookie Policy or our use of cookies, please contact us:
Email: [email protected]
Phone: +353 62 62002
Address: Main St, Cashel, Co. Tipperary, E25 EF61, Ireland
12. More Information
For more information about cookies and how to manage them, you can visit these helpful resources:
- All About Cookies: www.allaboutcookies.org
- Your Online Choices: www.youronlinechoices.com
- ICO (UK): ico.org.uk/for-the-public/online/cookies
- Network Advertising Initiative: www.networkadvertising.org
Last Updated: January 15, 2026